Free Traffic Will Be Yours Using Ad Exchanges Effectively

This is where advertisers pay 'credits' each time an advertisement is viewed, the people viewing the ads then receive the credits to advertise their own offers.

This method can be very effective as:

* people are rewarded for viewing your offer, they actually want to see it
* you only pay for the views your site receives
* you can test your ads without incurring massive pay-per-click bills
* views are always opt-in so you will not get any spam complaints
* you can build your downline very quickly increasing your credits in other programs
* it is free as you will always get some credits to start off and build your own credits by viewing advertisements
* you become part of a community and it becomes very useful for networking


and an often misunderstood point is that you get to see 'How Other Marketers Do It'. This a very useful tool especially when you are starting out as you can 'borrow' ideas and hone your skills from seeing their products.

Using Ad Exchanges Effectively

The user will have selection of ads to choose so you need to follow these to maximise your exposure:

* you need to write a killer headline - the better your headline the more clicks you get
* the headline and ad copy also needs to be honest and believable as people are turned off by hype

Once the user has clicked they will be exposed to your site for 10-30 seconds, in that time you need to get your message across.

The best way is by using a splash screen which is nicely designed and gives an overview of your product. This is intended to whet their appetite, you can then expand upon when they click to go to your main sales page.

Another effective method is to capture input their email address 'to find out more', this gives you a very powerful follow up opportunity.

The common mistake people make is trying to cram too much information (google ads, banners, words, pictures, animations etc) you want a simple message that grabs people's attention without overwhelming them. Make it so they click through without even thinking.

Think about your target audience, generally people using these sites are people wanting to sell their own products, focus your advertising on their needs.

Try to be light-hearted, you are trying to get people to like you and your product, a friendly or funny message works much better.

Ad Exchanges are a powerful free method of generating traffic, you just need to follow these steps to ensure you don't waste the traffic when you get it!